SEO Course Outline

Here’s the course outline:
• How do search engines Work?
• Introduction to search engines
• Links
• Indexing
• Ranking
• How important is SEO today?
• Search is still the biggest game in town
• Internet visibility
• How important is it to be on first page of SERPs
• Why is SEO important?
• What does Google measure?
On Site Optimization:
• What is on site optimization
• On site factors
• Meta tags
• Keyword density
• Image alt text
• Outbound links
• Internal linking
• Slugs
• SEO copy writing (content optimization)
• Title Tags and Meta Tags
• URL Structure
• Headline Tags (H1)
• Images and Pictures
• Internal Linking
• Website Content
• Redirecting Pages
• Robots.txt File
• Search Component
• Optimize Home Page
• Identifying Long-Tail Keywords
• Check Web Analytics
• Keyword Research Tools
• Sources for Keywords
• Assess Keyword Competition
• Loading Speed of Web Pages
• Check the template validity
• Content Delivery Networks
• Network Up time
• Website SEO Audit
Off Site Optimization:
• What is off site optimization?
• Offsite factors
• Links
• Anchor text
• Link baiting
• Blogging
• Article marketing
• Google AdWords
• Google AdSense
• Latest industry news
• Free form site analysis
• Link Building Strategies
• Developing Authority
• PPC as Link Building Tool
• Social Bookmarking
• Design as a Linking Element
• Forum Postings
• Search Engine Submission
• Directory Submission
• Link Exchange
• Cross-Linking
• Photo Sharing
• Video Promotions
• Business Reviews
• Local Listings & Yellow Pages
• Article Submission
• Press Release Promotion
• Classifieds Submission
• Social Shopping Network
• Answers
• Document Sharing

ECSLAHORE